NATURÆ is a modern brand house creating products and technologies that improve people’s lives while protecting the planet. We believe good design and environmental responsibility can move together — and that every brand should leave the world better than it found it.

Born from a young and ambitious spirit, NATURÆ builds and acquires brands that solve everyday problems with nature in mind. If it harms the planet, it doesn’t belong here.

We reduce plastics, avoid harmful chemicals, and prioritize renewable materials. Beyond minimizing our impact, we support initiatives that restore what has already been damaged — from cleaning oceans to regenerating natural environments.

Today, NATURÆ is home to COCONUT and natūr, two brands inspiring better choices in self-care and daily living.

NATURÆ is more than a company. It’s a movement for those who believe change is possible and that impact begins with what we choose to create.